On May 27, 2020, Thomson Rogers trauma lawyer Darcy Merkur discussed the impacts of COVID-19 on practice in an article titled “Ontario personal injury lawyer Darcy Merkur explains impact of COVID-19 on practice” by Bernise Carolino of the Law Times.
In the article Merkur predicts the collapse of mass marketing firms and early retirements.
“mass marketing to the same distasteful extent that we have seen in the last few years may not be an option for struggling firms”
Merkur continues to say that potential clients will be looking to retain firms with established track records and personal injury lawyers with peer-reviewed credentials in what will be a new normal coming out of the public health crisis.
“We are looking at a ‘new normal,’ which may very well have long lasting impacts on businesses including personal injury law firms”
Continue reading the full article on Law Times here.
Read more on this topic in one of Darcy Merkur’s latest blog posts “The Impacts Of COVID-19 On The Personal Injury Law Firm Landscape.”
Darcy Merkur is a highly regarded Ontario trauma lawyer helping accident victims such as pedestrians, cyclists and motorists, who have sustained catastrophic injuries.
Darcy is one of just four plaintiff’s personal injury lawyers in Ontario recognized as a Certified Specialist in Civil Litigation by the Law Society of Ontario, listed in peer-reviewed publications – Lexpert®, The Best Lawyers™ in Canada and AV pre-eminent Martindale-Hubbell ®. He is also a partner at Thomson Rogers, one of Canada’s Top 10 Personal Injury Law Firms as selected by Canadian Lawyer Magazine.
Darcy can be reached at 416-868-3176 or by EMAIL.