New ads dispel misconceptions about personal injury lawyers

Posted September 5, 2013

A series of new ads by the Personal Injury Alliance (PIA Law) are part of a marketing campaign, but are also aimed at dispelling some of the misconceptions people might have about personal injury lawyers as a result of flashy ads run by U.S. firms, Toronto lawyer Alan Farrer tells Lawyers Weekly.

“It is, in large part, a marketing endeavour by the three firms, there’s no doubt about that,” Farrer, managing partner at Thomson, Rogers says of the new campaign by the PIA, which consists of three personal injury law firms: McLeish Orlando; Oatley, Vigmond; and Thomson, Rogers.

“But the secondary purpose is to help educate a lot of folks out there who are unable to get information that might inform them as how to best locate a personal injury lawyer,” he adds.

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